서울 S대 경영학원론 시간에 "글로벌 금융위기로 인한 신세계의 위기와 극복방안"의 주제로 내준 팀 프로젝트 과제입니다.A+를 받았고, 교수님께서 정해주신 `프리젠테이션 발표를 10분내외로 할 것`이라는 제한에 맞게끔 작성 된 프리젠테이션의 발표 노트입니다.이 발표 노트를 토대로 PPT를 간략하게 작성하면 프리젠테이션 자료가 완성될 것 입니다.
For today, Our team`s topic is `How the recent recession affects Shinsegae and its strategy to get over with prospects`. As our team members are as half as that of other teams, preparation could be a little disappointment. But we have done this presentation with the best we have so please listen carefully.
During forth quarter of 2008, Korea`s consumer economy affected by global recession was in very desperate condition. In 2009, government`s enormous market maintenance capital gave possibility of brighter prospects. Unfortunately, as effects by financial crisis never ended, great uncertainty and insecurity among consumers remain.
Here we will take a look some prospects from observation over distribution market from end of 2008 to third quarter of 2009.
Number 1, higher loan interest rate , price of stocks and real estate going down contributed households` consumption rate and its capital to be decreased.
In July 2008, consumer sentiment index rated 84.6 which is the lowest rate among recent 7 years and 7 months. This data shows households` consumer sentiment is in the worst condition within a decade.