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Ben & Jerry`s Business Analysis (Green Practice)

저작시기 2011.01 |등록일 2011.03.06 파워포인트파일MS 파워포인트 (pptx) | 21페이지 | 가격 5,000원

소개글

This is the Business Analysis of Ben&Jerry`s including the analysis of the overall ice cream industry.

목차

I. Executive Summary

Product

III. Market

IV. Business Model

Financial Plan

본문내용

A
Product: super premium ice cream
Over 100 ice-cream flavors
Includes: low fat, sorbet
Cakes, catering, cups and cones, sundaes, smoothies, shakes
J’s product segmentation!
Executive
Summary
Product
Market
Business Model
Financial Plan
A
Service / Delivery
Executive
Summary
Product
Market
Business Model
Financial Plan
A
Executive
Summary
Product
Market
Business Model
Financial Plan
A
Value Proposition
Commitment to using natural ingredients
Less waste from making the product
Dairy product only from the local family owned farms
Fair trade for ingredients
More socially and environmentally conscious company !
Gaining all the ingredients by engaging in fair trade
Creating brand image
.
.
..
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