총 60여 페이지로 패션회사인 H&M과 미국 동물 협회 PETA의
Collaboration Campaign에 관한 영문 에세이입니다.
Fake Fur 제품을 프로모션하기 위해 캠페인을 한다는 과정하에
캠페인 목적, 로고, 예산 등에 관해 자세한 내용이 들어있습니다.
또한 설문조사를 통해 자료를 분석하는 내용을 포함하고 있습니다.
Fashion industry is huge in the world. The fashion industry is always desperate to innovate, and people want new fashion collections every year. To satisfy the mainstream consumers, fashion industry companies should quickly change their clothing collections that are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year. Companies need to design and manufacture current clothing styles quickly and cheaply at a lower price. Therefore, many retailers try to offer quick manufacturing at an affordable price such as H&M, Forever 21, Zara, and Primark, to name a few. Among that fast fashion industry, H&M Hennes & Mauritz AB (operating as H&M) have reigned supreme for the past six decades. H&M aims to build the brand both in the long and short term, as well as communicating its offer. This media audit presents an analysis of H&M Hennes & Mauritz AB and an analysis of the fast fashion industry.