Canada Timber Case를 홉스테드의 이론에 근거하여 분석한 리포트 입니다.(영문)
Question1. Evaluate the selection of negotiators from Canada Timber. Were any mistakes made in the selection?
Tim, who is the CEO of Canada Timber, chose two of his associate (Bill Hudak, Kevin Peterson). He also asked his brother in law to join their negotiation team.
Selection of Bill and Johny was inevitable, because they have professional knowledge (about law and working knowledge in Canada Timber) which would be required in negotiation. But, Tim’s selection of Kevin, who was married to a Japanese descent, was a mistake. Although he was a person who was most familiar with Japanese culture in Canada Timber, he couldn’t speak Japanese fluently. So, there was language barrier in the negotiation. No one in Canada Timber’s negotiation team couldn’t recognize Bon-sai( Japanese furniture company)’s tactic while they had a discussion in Japanese language.
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