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[영문]새로운담배 Business plan

저작시기 2009.10 |등록일 2011.01.14 워드파일MS 워드 (doc) | 20페이지 | 가격 10,000원

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목차(Contents) 참고하세요

목차

I. Executive Summary 2
II. Mission and Vision 2
III. Objectives 3
IV. Keys to Success 3
V. Company Overview 3
VI. Start-up 5
VII. Product 9
VIII. Marketing Analysis 10
IX. Competitor Analysis 12
X. Problems Foreseen 13
XI. Marketing Strategy 15
XII. Sales Strategy 16
XIII. Future Plans for Expansion 16
XIV. Personnel Plan 18
XV. Financial Plan 18
XVI. Conclusion 19

본문내용

X. Problems foreseen

In the cigarette market, several problems are foreseen that would affect companies’ business. It is important solving these problems and making them into companies’ great opportunities to improve their business.
Basically, cigarette has more disadvantages then its advantages. It is bad for smokers’ health and peoples’ health who second-hand smoke. Sometimes smoking affects smokers’ relationship with other people because most people dislike cigarettes’ offensive smell, so when the people mention about cigarette smell and suggest or force smokers quitting smoking, smokers and non-smokers may argue about how smoking is good or bad. Doctors, government and mass media is warning smokers to make them quit smoking because cigarettes contain nicotine, tar, carbon monoxide, and other chemical ingredients that harm people’s health. By the time goes, and people try to find the reason to make smokers to quit smoking, more ingredients are revealed harmful ingredients. More smokers are willing to quit smoking because they want to protect their body from terrible symptoms of smoking cigarettes. So customers demand would decrease, the whole cigarette market will be affected. The size of cigarette market may be smaller if customers demand is decreased. When the consumption is decreased, firms are faced with surplus, and then they would die in the market.
We need to be careful because we are selling ordinary cigarettes and new product ‘Muchi’, but if the market goes to downturn, we also have problems that sales cannot be success.
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