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온라인쇼핑몰 컨설팅_eCommerce Best Practices_외국계

저작시기 2010.04 |등록일 2010.04.22 파워포인트파일MS 파워포인트 (ppt) | 14페이지 | 가격 1,000원

소개글

온라인 쇼핑몰을 최상의 성능, 홍보, 광고, 관리 포인트, 주안점 등 핵심만을 나열한 최상의 리포트입니다.
쇼핑몰을 운영하는 모든 마케터, 웹마스트들이 반드시 참고해야할 내용만을 요약하였습니다.

목차

Customer experience is EVERYTHING
Speed, speed, speed
Brand is king
Don’t underestimate the power of search
Content
Conversion
Cart Abandonment
Campaigns
Retention
Metrology

본문내용

Customer experience is EVERYTHING
customer experience - It is the thought or perception of your potential and current customers of you and their experience with you
Note: this said nothing about online
In an online world it is the electronic relationship that they have with you
Customer experience can be
How they find you
How hard was it to find you
What happened when they found you
Did they find what they needed (information, services, product)
What happened after they found / engaged with you
What dictates customer experience?
How easy / hard was it to find you
How did you engage the customer once they found you?
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