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American Express Forecast Demand

저작시기 2010.04 |등록일 2010.04.19 한글파일한글 (hwp) | 4페이지 | 가격 2,000원

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Sometimes known as "AmEx" or "Amex", is a diversified global financial services company that is headquartered in New York City. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best known for its credit card, charge card, and traveler`s cheque businesses. Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US, the highest of any card issuer. The express company that forwarded freight and valuables evolved into a company that created and sold financial products like money orders and travelers cheques. Following an era of international expansion. Today, American Express is a global payments company. Covering over 130 countries in the world.

목차

< American Express >
< Amex Marketing Strategy and Advertising >
< But why American Express? >
< American express in Korean market >
< Amex Card Services >
< Conclusion >

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<American Express>
Sometimes known as "AmEx" or "Amex", is a diversified global financial services company that is headquartered in New York City. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best known for its credit card, charge card, and traveler`s cheque businesses. Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US, the highest of any card issuer. The express company that forwarded freight and valuables evolved into a company that created and sold financial products like money orders and travelers cheques. Following an era of international expansion. Today, American Express is a global payments company. Covering over 130 countries in the world.

<Amex Marketing Strategy and Advertising>
It start in 1960`s with the Logos such as " The company for people who travel", in the 70`s " Don`t leave home without it", in the mid`s 70`s "Do you Know me?", and the latest is in 2004 with "My Life, My Card"
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