ING그룹의 세계시장 확장에 관한 분석내용입니다. 영문으로 작성되어 있습니다.
국제경영의 사례연구로 발표하기에 좋은 자료입니다.
1. ING Group
2. International Expansion at ING Group
Expand Across National Borders
① Pick a target – good managers, strong local presence
② Take a small stake in the company
③ Make the trust of managers
ING leaves the acquired companies’ products and services largely intact, but let them sell ING products.
Aggressive moves into the U.S.
- ING’s expansion: Europe The U.S.
- In the U.S. market ING acquired
Equitable Life Insureance Company(1997),
ReliaStar Financial Services(2000),
Non-health insureance units of Aetna Financial Services..