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아프리카로 휘센을 수출 시키기 위한 전략

저작시기 2009.06 |등록일 2010.04.05 파워포인트파일MS 파워포인트 (ppt) | 30페이지 | 가격 3,000원

소개글

휘센을 아프리카로 수출 시키기 위한 가상전략을 세운 프레젠테이션입니다.

목차

Introduction
Visions
SWOT Analysis
Procedure
R&D Capability
The general environment
Four Major Elements
Types of Strategy


<중 략>

본문내용

SWOT Analysis
Procedure
1990- 90% Domestic market
1998 IMF devaluation of Korea exchange rate
Investment- LG determined 3 billion 10 years
The present->80% of overseas sale
Blue ocean product
R&D Capability
Global Operation center & Marketing
3 in 1
New picture frame
Trendy design
Market entry-foreign company
Customer contacting marketing
Regional exhibition
-> expansion of local competitive power
Product counselor Conference
culture, sports and promoter marketing
The middle east



High level magazine, Newspaper, Restaurant, Airport
Selling Air Condition system to public institutions
Marketing Strategy
Advertise
1. what is concept our advertise?
2. what is focus in our advertise?
3. why?
4.Profit
5. How about progress?
6. Advertise of purpose?
7. Plan
Technological Strategy
Gold-pin technology
High salt concentration
Design Strategy
89% of people are Muslims
So they like the color white
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