휘센을 아프리카로 수출 시키기 위한 가상전략을 세운 프레젠테이션입니다.
The general environment
Four Major Elements
Types of Strategy
1990- 90% Domestic market
1998 IMF devaluation of Korea exchange rate
Investment- LG determined 3 billion 10 years
The present->80% of overseas sale
Blue ocean product
Global Operation center & Marketing
3 in 1
New picture frame
Market entry-foreign company
Customer contacting marketing
-> expansion of local competitive power
Product counselor Conference
culture, sports and promoter marketing
The middle east
High level magazine, Newspaper, Restaurant, Airport
Selling Air Condition system to public institutions
1. what is concept our advertise?
2. what is focus in our advertise?
5. How about progress?
6. Advertise of purpose?
High salt concentration
89% of people are Muslims
So they like the color white