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유통산업 분석(경영전략).

저작시기 2009.11 |등록일 2010.03.31 파워포인트파일MS 파워포인트 (pptx) | 11페이지 | 가격 2,500원

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유통산업 분석(경영전략).

경영전략 측면에서 본 Retail Industry 분석

목차

I. Business Problem
II. Brief conclusion
Ⅲ. The Market is…
Ⅳ. Threats(Stagnation)
Ⅴ. Opportunities(High growth)
Ⅵ. Diagnosis
Ⅶ. Conclusion

본문내용

Internet shopping is much more convenient and cheaper.
I dislike wasting time at shopping average goods in discount store.
[References] The Hankyoreh 2009. 3.18
II. Brief conclusion
Because she knows that
4
The Scale of the Korean retailing industry
Ⅲ. The Market is…
Analysis of Industry Attractiveness
The growth in size of Korean retailing industry
[References] Korea national statistical office
Annual growth rate : 5.8% since 1997
[Unit : a Trillion won]
5
Sales volume of each segment
Analysis of Industry Attractiveness
[References] CEO Focus No.217 of NonghyupEconomic Research Institute
Sales volume of traditional market and the others : 77.6 thousand billion wonSales volume of traditional market and the others : 77.6 thousand billion wonNon-store retailing : TV home shopping, Internet shopping, Ca



Ⅶ. Conclusion
Key Success Factor is searching niche market like ‘Supermarket style CVS’
There are strong players already in the department store, discount store
They are making a profit, but there is a limit to growth.
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