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Smartphone Trend & Forecast (스마트폰 트랜드 및 시장 분석)

저작시기 2010.03 |등록일 2010.03.30 파워포인트파일MS 파워포인트 (ppt) | 33페이지 | 가격 3,000원

소개글

파워포인트로 작성되어 있으며 슬라이드 쇼로 봐야 합니다.

- 최근 화두가 되고 있는 스마트폰의 정의
- 스마트폰이 활성화 됨에 따른 산업구조 변화
- 각 Major 업체 동향 (nokia, google, Samsung, etc)
- 향후 전망
- Appdenix

목차

Part 1. What is Smartphone?
01 Feature phone VS Smartphone
02 Feature phone
03 Smart phone

Part 2. Smartphone에 의한 산업 구조 변화
01 Smartphone 활성화 이전의 산업 구조
02 Smartphone 활성화에 따른 산업 구조 변화

Part 3. Major player 동향
01 Nokia
02 Google
03 Samsung
04 Others
05 3rd party

Part 4. 향후 전망
01 What is the most Important in Smartphone ??
02 Who is Winner ??
03 Developer
Appendix.
01 iPhone Application Pattern
02 iPhone App. VS Android App.
03 Application Review

본문내용

01 Feature phone VS Smartphone
Any mobile phone that is not a smartphone or PDA phone. Feature phones have proprietary operating system (OS) firmware. If they support third-party software, it is only via a limited interface such as Java or BREW. Compared to software for smartphones, Java or BREW software for feature phones is often less powerful, less integrated with other features of the phone, and less integrated into the main user interface of the phone. This is changing, as newer versions of Java and BREW allow software to be more powerful and integrate with more features of the phone, although the difference is still present, especially on the interface side. While third-party smartphone software is a "first-class citizen" on the phone, third-party Java or BREW software is usually restricted to a special "applications" section of the interface

Feature phone의 경쟁력은 HW 사양, Design, Time-to-market 에 좌우!!!

참고 자료

www.visionmobile.com
Gartner dataquest, 09.04
chetan sharma Consulting, 2009
국내 이통3사, 디지털 타임스, 로아 그룹
interpolated from comscore & Gartner Data
HMC investment Securities
wikipeda.com
flurry
mobclix
iphone appstore
android market
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