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워터포트 웨지우드 경영전략

저작시기 2008.01 |등록일 2010.02.15 파워포인트파일MS 파워포인트 (ppt) | 44페이지 | 가격 1,400원

소개글

워터포트 웨지우드 경영전략

경영전략에서 이 회사들에 대해 한 발표입니다

목차

Introduction of the Company
External Scanning
Crystal industry analysis (1)
Ceramic industry analysis (2)
Internal Strength
Internal Weakness
Mission Statement…
Objectives
Directional Strategy
Portfolio –BCG matrix
Business Strategy
Waterford
Wedgwood
Rosenthal
All-Clad
Strategy Implementation
Corporate Aspect
Waterford
Wedgwood
Rosenthal
All-Clad
Staffing
Caretaker O’relly
Performance
Future Strategy by SWOT (1)
Conclusion
Question & answer….

본문내용

-Waterford Wedgwood plc

Waterford (1759) - Crystal
Wedgwood(1986) - Ceramic & Giftware
Rosenthal (1997) - Ceramic & Giftware
All-Clad (1999) - Kitchenware

Opportunity

Growing economy in China, India
American market (biggest market) is in good shape
Competitors are in bad financial situation
Introduction of e-commerce
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