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Pizza Hut Business Strategy [피자헛의 경영전략]

저작시기 2010.02 |등록일 2010.02.12 파워포인트파일MS 파워포인트 (ppt) | 12페이지 | 가격 800원

소개글

Current Circumstance(현시장분석)
Competitor Analysis(경쟁자분석)
SWOT 및 STP 등의 Marketing Strategy분석

목차

Introduction
Current Circumstance
Competitor Analysis
SWOT
STP
Marketing Strategy

본문내용

Competitors
Accessibility
Menus for Women
Fast Delivery
Delivery Only
Low Price
Competitors
Pizza Hut
Mr. Pizza
Pizza School
SWOT
Low Awareness
Location
Price Not Suitable for ‘전농동’
W
New Cheongyangni Station
Increasing Number of Students
O
Competitors
Economic Recession
T
Discounts
Capacity
Hospitality
Affordable Menus
Pasta Hut
S
STP
Age
10~20 : Low Buying Ability
20~30 : The Highest Demand
30~40 : Relatively Less Demand
Pattern
People with Fixed Time
People with Flexible Time
Meals with Other Plans
Only Meals
UOS STUDENTS!!!
Positioning Map
Awareness
Versatileness
Marketing Strategy
Product
Marketing Strategy
Price & Promotion
Mileage System Stamp, Coupon
Promotion through ‘Pizza
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