마케팅의 기본 그리고 적용
Executive Summary 3
The 7 P`s in Marketing and the Proposed Strategies 4
Extended Marketing Mix 19
Marketing Mix in Different Marketing Segments 25
Male and Female segments 25
Consumer versus Organization 29
Difference in International Marketing from Domestic Marketing 31
Conclusion/ Recommendation 36
ByteMart, Inc. is one of the outstanding and superior businesses ever held in Asia’s fashion industry. They have such artistry and uniqueness masterly crafted by the renowned fashion icon Song Hye Manabat. ByteMart has dominated the market in Korea and Singapore and has a big market share in Philippines and China. ByteMart, Inc. produces clothes, bags, footwear, accessories, and cosmetics. With all this product lines, ByteMart plans to launch a new product line that will benefit both the market and the company itself.
Through an intellectual deliberation, “Glitteratti” has been developed. Glitteratti is a costume jewelry line that targets sophisticated women in the Philippines. The jewelries are based on Song Hye Manabat’s design and will position itself to the market to redefine lavishness and luxury. It is redefined in the sense that costume jewelry will hold the title of luxury away from the real jewelries for the middle class. After a lunching of Glitteratti in the Philippines, the company will decide to market the product line to Korea, Singapore and China.
This paper contains the proposal’s design, objective, strategies and other concepts to be presented to the directors including Song Hye Manabat in an annual board meeting.