Introduce “Public Broadcast Service” case
Explain the developing organization surroundings in 21st century
a private, nonprofit media enterprise owned and operated by the nation’s 349 public TV stations.
Headquarter located in Alexandria, US
supported by mainly public funds and private contributions(viewers` contributions, grants from corporations)rather than by commercials
make educational and informative programming available to the public Sesame Street, NewsHour with Jim Lehrer
Projects in case - digitalization
Changing the way of sending program contentsChanging the way of sending program contents: videotapes digital files
Innovating the way of transporting programs to TV stations Innovating the way of transporting programs to TV stations via TCP/IP* over satellite.
Avoiding weather-related interference
* TCP/IP : the set of communications protocols used for the Internet and other similar networks
Efficiency from Improved production circumstance
Opportunity for new entries through the multi-channel
Digital signaling to customers (cost-efficient)
One source multi use
Opportunity for new biz.model through the IT convergence