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Public Broadcast Service_case analysis

저작시기 2009.07 |등록일 2010.02.05 파워포인트파일MS 파워포인트 (pptx) | 14페이지 | 가격 2,000원

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Introduce “Public Broadcast Service” case

Explain the developing organization surroundings in 21st century

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a private, nonprofit media enterprise owned and operated by the nation’s 349 public TV stations.
Headquarter located in Alexandria, US
supported by mainly public funds and private contributions(viewers` contributions, grants from corporations)rather than by commercials
make educational and informative programming available to the public Sesame Street, NewsHour with Jim Lehrer
Case analysis
Projects in case - digitalization
Changing the way of sending program contentsChanging the way of sending program contents: videotapes digital files
Innovating the way of transporting programs to TV stations Innovating the way of transporting programs to TV stations via TCP/IP* over satellite.
Avoiding weather-related interference
Cost-efficient
* TCP/IP : the set of communications protocols used for the Internet and other similar networks
Digitalization
Producing contents
Customers(watchers)
Television station
Efficiency from Improved production circumstance
&transmission ↑
Opportunity for new entries through the multi-channel
Digital signaling to customers (cost-efficient)
One source multi use
Opportunity for new biz.model through the IT convergence
images ↑
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