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Sony’s Production and Operations
The Sony Corporation is a global organization based in Japan. Its main interests are in electronics (video and audio equipment, televisions, computers and software, telecommunications equipment and electronic components) and entertainment (computer games, record labels and motion pictures). Accessories like the Sony Walkman, the Handycam and the Discman are more than products; to millions of consumers, they represent a way of life. That`s not a reputation Sony plans to forfeit anytime soon. And though times have changed, in that Sony`s pioneering analog products have been replaced by a raft of digital gadgetry, the mission is the same: produce winners.
Year after year, Sony products are acknowledged as the industry`s best by the readers of Incentive Magazine. Their extensive line of consumer electronics is made up of products that people actually use to enhance their time away from the workplace. What could be better? What`s more, Sony is entirely dedicated to the premium incentive business. (In fact, incentives are so important to them, they have an entire division to focus on this exciting field.)