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Steinway & sons HBR case

저작시기 2009.09 |등록일 2010.01.20 파워포인트파일MS 파워포인트 (pptx) | 17페이지 | 가격 2,000원

소개글

This HBR case was posted at 1986.
It introduced the history, background, production process and the competition of Steinway. and this is the analysis about steinway

목차

Brief summary
Basic informations
Questionary, Problematics
Different characteristics
Recommandation

본문내용

Steinway & sons had long been recognized as a leader in the market for high quality pianos.

It was established in New York in 1853. So it has long tradition and reputation in piano industry.

They produce high-end Grand pianos and they focused on the quality of piano not the cost.

The piano making process of Steinway is divided into 2 stages. First, furniture making operation. Second Piano making operation
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