This HBR case was posted at 1986.
It introduced the history, background, production process and the competition of Steinway. and this is the analysis about steinway
Steinway & sons had long been recognized as a leader in the market for high quality pianos.
It was established in New York in 1853. So it has long tradition and reputation in piano industry.
They produce high-end Grand pianos and they focused on the quality of piano not the cost.
The piano making process of Steinway is divided into 2 stages. First, furniture making operation. Second Piano making operation