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스타벅스

저작시기 2009.06 |등록일 2010.01.20 파워포인트파일MS 파워포인트 (ppt) | 11페이지 | 가격 2,000원

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WHAT IS STARBUCKS ?
STARBUCKS MISSION
WHAT IS STARBUCKS DOING ?
FINANCIAL STATUS

본문내용

What we are all about Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment -- primarily through its company-operated retail stores.
WHAT IS STARBUCKS ?
TIMELINE
1971 Starbucks opens its first store in Seattle’s Pike Place Market.
1982 Howard Schultz joins Starbucks as director of retail
1987 With the backing of local investors, Il Giornale acquires
Starbucks assets and changes its name to Starbucks Corporation. Opens in Chicago and Vancouver, B.C.
Store store total at fiscal year end = 17
1988 Offers full health benefits to full- and part-time employees.
Starbucks store total at fiscal year end = 33
2007 Starbucks Coffee International enters Romania.
Extends partnership with Earthwatch Institute, the world’
leading environmental volunteer ganization
Chairman Howard Schultz returns as CEO.
Starbucks store total at fiscal year end = 15,756
To inspire and nurture the human spirit one person, one cup, and one neighborhood at a time.
MISSION STATEMENT
To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.
STARBUCKS MISSION
Starbucks is committed to a role of environmental leadership in all facets of our business.
Paying premium prices for premium coffee to help farmers make profits and support their families.
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