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Who says elephant can`t dance 코끼리를 춤추게하라 영어감상문

저작시기 2009.12 |등록일 2010.01.14 워드파일MS 워드 (doc) | 8페이지 | 가격 2,000원

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Lou Gerstner `Who says elephant can`t dance` 영어 감상문 - 책 english summary.

1.List the various implementation issues Lou Gerstner faced when he became CEO of IBM?
2.For each of the following topics below, state what the issues were and how Lou Gerstner changed it.
3.Find 2 actions that Lou Gerstner took that you do not approve of and explain why you do not approve of it.
5.Determine the extent to which the implementation of strategy at IBM can be considered successful, and state why or why not.

목차

1.List the various implementation issues Lou Gerstner faced when he became CEO of IBM?
2.For each of the following topics below, state what the issues were and how Lou Gerstner changed it.
3.Find 2 actions that Lou Gerstner took that you do not approve of and explain why you do not approve of it.
5.Determine the extent to which the implementation of strategy at IBM can be considered successful, and state why or why not.

본문내용

1. List the various implementation issues Lou Gerstner faced when he became CEO of IBM?

In the early 1990s, IBM was in a devastating slump. Stock prices had dropped from $43 in 1987 to $12 in 1992. System/390 mainframe sales were at an all time low. IBM Europe, Middle East and Africa (EMEA) reported a dismal gross profit margin of 38% in 1992, down from 56% in 1990.

When Louis V. Gerstner became CEO of IBM in 1993, the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year tenure, he transformed the company into a “company that mattered” of the computer industry.

He immediately faced lots of obstacles that need to overcome when he had come to IBM. Before he arrived, IBM was suffered from inconsistent global policies which cause unproductive communication, the strict white-shirt hierarchy, severe inter-departmental competitiveness and the repidly decling sales. But, the most serious problem is that there was no person who recognizes this problem and points it out.

참고 자료

Lou Gerstner `Who says elephant can`t dance`
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