현대 아반테 LPI 하이브리드 카에 대한 마케팅 전략을 세워줌
I . Introduction
II. Situational Analasys
III. Marketing Goals/Objectives
V. Marketing Mix
There are Fuel waste for high-speed driving, battery problem damage the image of Hyundai Avante Hybrid Car.
Due to their potential erosion and the resulting weakening of the profitability, Hyundai Group in the current automotive market should prepare an appropriate way.
The company has to introduce Environmentally friendly image and fuel-efficiency so that improves corporate image and marketing strategy seeking to increase sales using "blue drive" slogan.