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아반테 LPI 하이브리드 마케팅 전략

저작시기 2010.01 |등록일 2010.01.13 파워포인트파일MS 파워포인트 (pptx) | 28페이지 | 가격 2,500원

소개글

현대 아반테 LPI 하이브리드 카에 대한 마케팅 전략을 세워줌

목차

I . Introduction
II. Situational Analasys
III. Marketing Goals/Objectives
IV. STP
V. Marketing Mix
VI. Conclusion

본문내용

There are Fuel waste for high-speed driving, battery problem damage the image of Hyundai Avante Hybrid Car.
Due to their potential erosion  and the resulting weakening of the profitability, Hyundai Group in the current automotive market should prepare an appropriate way.
The company has to introduce Environmentally friendly image and fuel-efficiency so that improves corporate image and marketing strategy seeking to increase sales using "blue drive" slogan.
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