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[국제경영] vodafone in japan 사례

저작시기 2009.10 |등록일 2010.01.09 파워포인트파일MS 파워포인트 (ppt) | 34페이지 | 가격 1,000원

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보다폰의 일본시장 철수에 대한 사례입니다

목차

Introduction
Industry Analysis
IB History of Vodafone
Vodafone in Japan
Recommendation

본문내용

Operate in 26 countries, having 179.3 million subscribers
$34,073 million sales and $6,410 million net income in 2005
1.53% sales growth and 19.13% net profit margin
Source : www.vodafone.com
Source: www.w3.org
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1. Introduction
SWOT Analysis
The largest mobile telecommunications network company in the world
Recognized as a global network brand
Highly accumulated know-how of global operation
Strength
Expensive service cost
Relatively high consumer price compared to other competitors
Weakness
A brand power of holding in China Mobile Limited
The future high-tech advantage within industry
acquisition of 3G licenses in all area
Opportunity
Decreasing demand due to health risk factor
Old-fashioned way of marketing for younger customers
Threat
Industry Analysis
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