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말레이시아, 독일, 홍콩 4P분석, SWOT분석

저작시기 2009.12 |등록일 2010.01.01 | 최종수정일 2017.03.09 워드파일MS 워드 (doc) | 8페이지 | 가격 2,000원

소개글

< Introduction >
This report will look at :
 The reason why we chose the online game to export
 Malaysia market
- Analysis about the condition of Malaysia society
- SWOT analysis
- 4P Strategy
 Germany market
- Analysis about the condition of Germany society
- SWOT analysis
- 4P Strategy
 Hong-Kong market
- Analysis about the condition of Hong-Kong society
- SWOT analysis
- 4P Strategy
 Why the best market is Germany
 How can we succeed in this business

목차

Executive summary
< Introduction >
< Findings >
1. Malaysia Market
2. Germany Market

1. Analysis about the condition of German society
3. Hong-Kong Market

본문내용

We choose the online game to export to other countries, because the online games market is one of the strong businesses in Korea. In addition, Korea is one of the countries that have high diffusion of PC and the internet service. Even though there is the economy crisis in all of businesses, the online games market would have positive forecast. Based on many economic reports, the online games market is growing constantly.
In the geography, Hong Kong is close with Korea. Also they have a lot of internet users. The rate of internet diffusion in Hong Kong is third rank around the world by 81%. The rate of internet diffusion has gradually increased since 1990 in Hong Kong. The main reason is that internet is a kind of life’s necessaries in Hong Kong. And the online games market is getting bigger.
In Germany also, it is happening in the world. The Internet diffusion rate has steadily increased and the rate of home internet diffusion is 75%. In addition, they have the biggest online game exhibition in the world. It means that they are interested in online game industry and they would put efforts to grow their online game business.
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