소비자 행동론 9판
Consumer Behavior-9th edition
creat rejuvenating effects
소비장 행동론 9판 토론 문제
1.Will Rejuvenating Effects succeed? Why or why not?
2.Is Rejuvenating Effects an innovation? If so, what type?
3.What values are relevant to the success or failure of Rejuvenating Effects?
4.Why would women want “their own” toothpaste?
5.How would you market Rejuvenating Effects to Hispanic consumers?
6.Why do you think the age range of 30-40 was selected as the primary target market?
7.What social classes are most likely to purchase this product? Why?
8.How would you market this product how likely would it be to success in the following countries?
Why do you think the age range of 30 to 44 was
selected as the primary target market?
-줄어드는 임금 격차
-고소득 직종의 증가
-소비자로서 여성의 위력 : 강력한 구매력
-자산의 실제 주인은 여자?
How would you market Rejuvenating Effects to
- 브랜드 신뢰도 강함