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[경영전략/영문피피티A+] 엘지텔레콤(LG Telecom) 기업소개와 위기상황분석 및 경영전략 제안

저작시기 2009.03 |등록일 2009.03.04 파워포인트파일MS 파워포인트 (ppt) | 24페이지 | 가격 2,400원

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[경영전략/영문피피티A+] 엘지텔레콤(LG Telecom) 기업소개와 위기상황분석 및 경영전략 제안

목차

Introductions
Company History
LG Telecom Overview
Market Overview

Crisis of LGT
Telecommunication Companies
Effect of M&A
The number portability
LGT’s SWOT in 2008

LGT’s strategy
Distribution channels
Price competitiveness
Marketing strategy
BANK ON
Kiboon-Zone
17miles points system
Phone&fun
Marketing that focusing on 2G

Analysis
What enables LG telecom to make this kind of strategy
Recommendation for sustainable growth

본문내용

The number portability

The number portability is to allow cellular phone users to switch carriers without changing phone-numbers
Government decided to apply 010 access codes to new cell phone subscribers regardless of SKT, KTF and LGT.

LGT’s SWOT in 2008

Cheaper
rates

Added-value features
Lower quality

Lower name recognition

Lack of marketing impact

The number
portability

the 010 access code

new services
market
Government
policy

참고 자료

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