글로벌 트랜드로써 Digital convergence에 관한 영문 래포트
What is technological Covergence?
Opportunities of Convergence
How does this treand affect us?
How do we take advantage of it?
Threats and Challenges
My younger sister just recently got herself the Samsung Anycall Haptic phone. Yes, the ‘it’ multi touch screen phone that reacts to touch (haptic feedback), supports HTML browsers, video and TV (DMB)play back, 2 megapixel camera, and Bluetooth. Oh my. The $800 phone she said, was a ‘smart investment’ for herself. I said to myself, technology is definitely something these days but $800, isn’t it too pricy? Then I thought over and realized, if she were to try and buy all those things individually, it would cost her a fortune. Yes, it was indeed a smart investment I thought as I shuffled through my music files on my new Ipod nano that supports TV shows, movies, video podcasts, and of course music.
We are living in an era of technological convergence where everything is coming together as one. As the above anecdote illustrates, we are witnessing a convergence of technologies and new forms of communication. The term ‘technological convergence’ has been going on for a while-around two decades- yet still lacks a universally accepted definition, even its own definition is converging and overlapping! Some cross use the term with digital convergence. Technological convergence is changing the nature of communication, consumption, work and leisure; and, more important, it brings benefits and opportunities as well as challenges and threats to the business world and society.
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Ho Jae-gu (2005) Science foundations, creative convergence studies, MoneyToday, from http://news.moneytoday.co.kr/view/mtview.php?no=2008051311120621642&type=2
Mahajan Vijay and Wind Yoram (2003) Excerpt from convergence marketing: Strategies for reaching the new hybrid consumer, McCOMBS school of business, from http://www.mccombs.utexas.edu/news/pressreleases/convergence.asp
Marken van Tony (2007) Global trends in Convergence, http://www.callingthecape.org/assets/media/presentations/voip2007/GlobalTrendsinConvergence.pdf
Mueller L. Milton (1997) Digital convergence and its Economic consequences, from, http://dcc.syr.edu/miscarticles/rp1.pdf
Papadakis Stelios (2006) Technological convergence, opportunities and challenges, from http://www.itu.int/osg/spu/youngminds/2007/essays/PapadakisSteliosYM2007.pdf
Sonia Arenaza (2007) Technological convergence, from http://www.itu.int/osg/spu/youngminds/2007/essays/PapadakisSteliosYM2007.pdf
Stratton Jerry (2005) The music industry vs. itself, from http://www.hoboes.com/Mimsy/?ART=311
Technological convergence (n.d) Wikipedia, last revised 2008 May, from http://en.wikipedia.org/wiki/Technological_convergence
Won Kim (2005) Digital convergence and challenges, Samsung Electronics, from http://www.itu.int/osg/spu/youngminds/2007/essays/PapadakisSteliosYM2007.pdf