It is one of the largest department store operators in the world.
Lack of rival department store operators in the country.
Sales and profits have grown strongly in the last two years.
The retailer holds a well-known brand in the market, with Portuguese shoppers familiar with its outlets and brands from shopping trips in Spain over a number of years.
The fast growth of the company in Portugal will position it amongst the five largest players in the medium term.
Newcomer in the market.
Lack of expertise compared to large local players like Sonae Distribuição and Jeronimo Martins.
Weak Portuguese economy.