The company, a leading franchise group in, Korea, which has visioned that franchise is based on sharing happiness and wealth, runs a business model characterized by the concept of chicken university and venturing strategy research institute.
As of 2003 BBQ advanced in Chinese market by forming a joint venture named Shanghai-BBQ Limited with Hee-Mang group, which is one of the largest private enterprise in china. When both the BBQ`s business model and Chinese food culture and related customs are considered, franchise system like BBQ is more likely to be effective in Chinese market than any other country. With the belief that Korean taste and flavor itself is the source of BBQ`s competitiveness.
New service, which fit Chinese tastes and flavor are being introduced to attract customers .
With the slogan that eating out is selling the culture, BBQ is ready to advance into world wide across Chinese market
*Chinese franchise industrial present condition and Korean enterprise advance strategy (Korea Traders Association) 2006
*The Impact of Entrepreneurship of Franchisees on Their Business Performance: Mediation Effecfs of Market Orientation and Relationship Commitment ( Sung Wook Yoon )2008
*Internationalization of franchise enterprise (lee dong gi) 2005
*Exploratory Multi-case Study on the Drivers of Franchise Internationalization ( Ki Hwan Kwon ) 2007
*The Determinants of Fast-food Franchise Performance ( Ju Young Park ) 2007
*Organizational Characteristics Facilitating the Internationalization of Korean Franchising Companies (kim hee jung) 2007
*BBQ brand management strategies(yun hong gun)2005
*Franchise industrial present condition of China and advance strategy of our enterprise (jungbo tongsin jinhunghui) 2006
* Korean eating out franchise (kim sung su) 2005
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*Fast Food 出版社: Scholastic (Freymann, Saxton/ Elffers, Joost) 2006
*加盟店经营和创业 出版社：韩国生产性本部 （su jung hyun） 2008
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