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Li&Fung의 경쟁우위(영문)

저작시기 2009.05 |등록일 2009.06.07 워드파일MS 워드 (docx) | 7페이지 | 가격 1,000원

소개글

Li&Fung의 경쟁우위를 영문으로 작성한 레포트 입니다.

목차

1. What has been the historic strength and strategy of Li & Fung?
2. What capabilities of Li & Fung does StudioDirect.com ( lifung.com) leverage? What are the risks of their strategy?
3. What advice would you give William and Victor Fung?

본문내용

Strategy:
Li & Fung has kept three strategies historically;
Organic Growth: Since 1995, the Group had grown organically by receiving more orders from existing clients and by securing new mandates from strategic clients. And since 1993, Li & Fung has adopted “3-year plan” system;
Acquisitions: Li & Fung’s acquisition strategy was based on buying rival sourcing companies. It had acquired Inchcape Buying Services, Dodwell, Swire Group, and Camberley from 1995 to 1999;
E-commerce: In 1995 Li & Fung launched an intranet to link the Group’s offices and manufacturing sites around the world and in 1997, Li & Fung launched secure extranet sites. Each site linked the company directly to a key customer and was customized to that customer’s individual needs

참고 자료

HBS 9-301-009
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