한국 뮤지컬들의 해외진출 성공 사례.
미국 브로드웨이나 영국 일본 등의 해외 진출이
성공적이었던 뮤지컬들을 소개, 분석.
Unique Korean musicals that were successful in the international market.
명성황후(The last Empress), 난타(Cookin`), 점프(Jump)의 성공요인 분석.
2. Developmental stage of Korean musicals
3. Internatioanlly successful Korean musicals
4. Significant factors and elements of success
5. Changes after foreign advancements
“The Korean Wave” (refers to the surge of popularity of South Korean culture around the world), recognized as the most preferred phrase, was used by the Korean mass media in last several years. Unfortunately, the usage of the phrase, “The Korean wave”, was limited to indicate the popularity of Korean entertainments, such as Korean movies and dramas. However, the popularity of the Korean performance seemed to be affected by “The Korean Wave” recently. The adaptation of Broadway musicals increased the number of Korean audiences while simultaneously improving both the recognition of unique Korean musical and the quality of performance. Thereafter, despite the short history of the Korean musical industry, Korean musicals have developed rapidly and profoundly, and made international success with the efforts of pursuing higher quality performances.
Developmental Stage of Korean Musicals
Korean musical originated in 1930 with popular traditional Korean music such as Chang-Geuk and Ahk-Geuk (types of traditional Korean operas, performed as a play but in the Korean folk song style). It was not until 1960, a century after the origination of modern musical, that foreign musical was introduced into Korean musical industry.
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Han, Sallie, “‘The Last Empress` is a First Korean Musical About Queen Hopes to Reign in N.Y., Too,” New York Daily News, August 14, 1997, http://www.nydailynews .com/archives/entertainment/1997/08/14/1997-08-14__the_last_empress__is_a_ firs.html.
Hetrik, Adam, “Korean Martial Arts Sensation Jump Opens Off-Broadway Oct. 7,” Playbill News, October 07, 2007, http://www.playbill.com/news/article/111694. html.