지역연구(유럽)시간에 작성했던 자료로
Nokia가 2003년에 한국 시장에 진입하려다 실패했던 사례를
자세하게 다루고 있습니다.
1) What is Nokia?
2) External Analysis
3) Current Issues
1. Summary of the case
3. Discussion & Guide for discussion
<Discussion Question 1 & Analysis (Answers)>
-‘Why had Nokia failed in Korean market in 2003?
<Discussion Question 2 & Analysis (Answers)>
-‘Why does Nokia endeavor to get into Korean Market? For Nokia, is Korea attractive?`
<Discussion Question 3 & Analysis (Answers)>
-‘How can Nokia be successful this time in Korean market?’
4. Feedback (additional information)
Nokia announced that it is currently seeking for efficiency in restructuring labor structure which is aimed at reforming new form of organization by voluntary resignations by employees. To foster natural voluntary resignation, Nokia is offering global voluntary resignation package to increase short-term unpaid leaves and sabbaticals. In addition, Nokia is counting holiday time as an overtime labor working time so as to reduce the cost of salary. To cut down the personnel-related costs, Nokia is encouraging and putting an effort to accept ideas proposed by employees including unions. The voluntary initiatives undertaken by Nokia are expected to lessen involuntary redundancies of human resources contributing efficiency of labor management which is essential to the current market environment. Furthermore, Nokia announced that a research center in Finland will be closed as well as 90 layoffs in global support and new departments. Nokia made its announcement last month that it is losing its market share falling to 37 percent from 40 percent two quarters before. Nokia, which used to be the 1st position in the cell phone maker, is threatened decreasing net profit and sales volume in 2008.
OPPORTUNITIES AND PROBLEMS OF GLOBAL STRATEGY: NOKIA’S INVOLVEMENT IN SOUTH KOREA’S ECONOMY (Detelin Elenkov - University of Tennessee Knoxville, David A. Ralston - University of Oklahoma, Kristian Serafimov - University of Tennessee Knoxville)