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아이리버 시장 마케팅 조사(영어PPT)

저작시기 2008.06 |등록일 2009.05.31 파워포인트파일MS 파워포인트 (ppt) | 21페이지 | 가격 1,000원

소개글

인터넷과 경영론 과제로,
아이리버 시장 전략 조사한 것을 영어발표를 위해 PPT자료로 만들었습니다.

목차

Introduction
1. Iriver Introduction
1) Iriver Vision
2) Iriver History

Main subject
2. Environmental Analysis
Market shere
Analysis competitors
3. SWOT Analysis
4. Michael Poter`s 5 Force

5. STP(1)
STP(2)

6. Marketing Mix(5C)
1) Collaboration
2) Contentware
3) Commitment
4) Communication
5) Channel

Conclusion
7. Bibliography

본문내용

Global Leader
Change Your Life
Sep. 2005. Launched portable digital music player “U10”
Dec. 2004. Selected by CNET`s top 100 products of 2004
Jan. 2003. PMC Development Partnership With MS
Dec. 2002. Received an award for product design during "Korea Design Award 2002"
Sep. 2002. Launched the MP3 player iFP-100 Series
Dec. 2001. Started sales and marketing in North and
Latin America by establishing U.S. branch
Nov. 2000. Launched the world`s first multi -codec CD player "iMP Series“
Jul. 2000. Established iriver Co., Ltd., a marketing corporation


Strength
Opportunity
Weakness
Threat
Function
2. Design
3. Superior management of a corporation
4. Strategic alliance
5. MP3 markets the first discrete point box
6. The selective concentration which leads a global system
7. Efficient parts self-supply
8. The Internet and family CD-RW popularizations
9. High price preparation efficiency (economical efficiency)
1. Unit cost of product loftiness
2. The brand value compares in the competitive companies, the lowness
3. Overseas AS insufficiency
4. Overseas circulation network feebleness
1. world-wide MP3 market rapid growths
2. Overseas market security
3. Acceleration of market growth rate

참고 자료

http://www.iriver.co.kr(아이리버 홈페이지)
http://cafe.naver.com/ksmmm/3 (아이리버 연혁)
http://blog.naver.com/jehyun777/100049132957
(아이리버 경영전략 참고)
http://blog.naver.com/sunghyocho20/80047316533(마이클포터 5F 참고)
http://kref.naver.com/doc.naver?docid=6903319 (아이리버 STP 참고)
http://www.reigncom.com/ (본사 홈페이지)
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