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Analysis of Interpark

저작시기 2008.12 |등록일 2009.04.24 워드파일MS 워드 (doc) | 13페이지 | 가격 1,800원

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Analysis of Interpark

인터파크에 대한 전반적인 분석입니다.
온라인쇼핑몰의 시장을 서술하고 인터파크의 역사 및 4P에 따른 분석을 다룬 영문레포트입니다.

목차

Introduction
1. Online shopping mall
2. Interpark
(1) History of Interpark
(2) Analysis of Interpark (4P Marketing Mix)
Conclusion

본문내용

Introduction

The stage of business has changed into e-business. Now, e-business has a growth period or it already began. We can define that e-market is the place where electronic commerce happened in cyber space. We can connect to e-market anywhere and anytime if there is a network system. This brought about merits that are no time and place limit. Internet results in innovation of our life and our life style has been changing. I used to walk around for long time to buy clothes before internet was popular. I go to shop and see what I want to buy but it takes time and I become physically tired. However, the pattern of shopping has changed after internet. Now, we can shop for almost everything through the internet without any physical movement. It is big change. Development of the internet brings about convenience in our life, especially in terms of shopping.
In this paper, I will deal with online shopping mall, which is one of women favorite things, and analyze Interpark that is a big online shopping mall in Korea. .

1. Online shopping mall

There are many different forms of e-market. We can classify into B2B(Business to Business), B2C(Business to Consumer), B2G(Business to Government), C2C(Consumer and Consumer) and so on. Here, I will explain about B2B and B2C because online shopping mall is mostly B2B and B2C market.

참고 자료

가치 창출의 e마켓(주진윤, 김정일 지음, 펴낸곳:부키).
The National Interent Development Agency of Korea
http://en.wikipedia.org/wiki/Business-to-business_electronic_commerce
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=101&oid=015&aid=0002026085
http://mascom.co.kr/bbs/board.php?bo_table=mas1&wr_id=19
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