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[경영전략/영문피피티A+] 엘지텔레콤(LG Telecom) 기업소개와 성공 경영전략 분석

저작시기 2008.07 |등록일 2008.07.15 파워포인트파일MS 파워포인트 (ppt) | 24페이지 | 가격 2,000원

소개글

[경영전략/영문피피티A+] 엘지텔레콤(LG Telecom) 기업소개와 성공 경영전략 분석

목차

Introductions

Crisis of LGT

LGT’s strategy

Analysis

본문내용

The number portability is to allow cellular phone users to switch carriers without changing phone-numbers
Government decided to apply 010 access codes to new cell phone subscribers regardless of SKT, KTF and LGT.

17miles points system
Before the 17 Miles, most airline points are around 2miles per 1,000won

10,000 new customers came in LGT service in 1 month. It is average 4,000 per one day. And LGT expected 100,000 new customers in end of 2007.

Phone&fun
Install the phone&fun shop to contact customers directly

By installing phone&fun mini shop in core commercial area like in metro lines, LGT can enhance capability to provide better service to customers.

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