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[영문피피티/마케팅전략A+] 코스트코(Costco) 기업소개와 경영전략 분석

저작시기 2008.07 |등록일 2008.06.30 파워포인트파일MS 파워포인트 (ppt) | 15페이지 | 가격 2,300원

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[영문피피티/마케팅전략A+] 코스트코(Costco) 기업소개와 경영전략 분석

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Costco’s History
What’s the Costco?
Point Strategies
Compared with Wal-Mart
Financing highlight (1)
Financing highlight (2)
10 Largest Retailers
Membership Fees
Costco common stock
Warehouse information
Future Plans
Common goals of Costco

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Costco’s History
Jim Sinegal founded Costco Wholesale Club in 1983 and has been Costcos president and chief executive since 1993.
The companys first location, opened in 1976, was in a converted airplane hangar on Morena Boulevard in San Diego

What’s the Costco?
The largest membership warehouse club chain in the world.
Sells about 4,000 items
Main customers: small and medium enterprises, housewives
Main competitor: Wal-Mart

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