노키아가 세계적인 브렌드임에도 불구하고 한국에서 실패한 사례 한국기업 삼성과 비교
Table of Contents
General Operation Status of Nokia 3
Nokia`s Marketing in South Korea 10
Comparing to Samsung and Nokia`s 4P 11
Why Nokia had Failed in Korean Market 14
Success Factor of Anycall (Samsung) 15
Suggestions for Nokia 16
Nokia is a Finnish multinational communications corporations, mainly concentrated on wired and wireless telecommunications. Nokia is the world`s the largest manufacturer of mobile phone producer with selling more than 100 countries, include Europe, Middle East, Africa, Asia pacific and America.
Finland have ranked Nokia Corporation as the best brand, and according to the Business Week`s best global brands list, Nokia became 5th most valuable global brand, the 20th most admirable company worldwide in Fortune`s world`s most admired companies list of 2007, and is the world`s 119th largest company in Fortune Global 500 list of 2007, up form 131 of the previous year.
The first Nokia started in 1865 by Fredrik Idestam, who built a wood pulp mill in