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h&m이란 유럽 옷상표를 한국으로 가지고 오는 마켓팅 전략입니다

저작시기 2007.09 |등록일 2008.02.17 워드파일MS 워드 (docx) | 9페이지 | 가격 3,000원

소개글

h&m이 한국에 들어왔을때 성공을 할수는 전략을 써 넣은 리포트입니다

목차

How to go into the market
Porter’s Generic strategies
Marketing Tactics
Product
Promotion:
Price
Price

본문내용

How to go into the market
To segment the market we are targeting, we have analyzed several facts helpful. Fd be buying process of consumer. Since Koreans are very sensitive with trends we are going to focus on advertising our various products with the theme of European style which is current trend in Korea so that customers feel that they want to wear our products.
Consumers will search information on the internet and also ask to people around them especially if the products are expensive. Since our products are not that expensive we will focus more on advertising in public such as bus stop or subway where everyone can see so that customer will cognize our products.
Ipetitive. For example, we will offer 2 for 1 price or season sale.
Most crucial and risky part is that we have to consider the time when consumers actually purchase the products due to that it is hard to know when and where consumers will buy the products. That is why we are having various trendy clothes to make consumers feel they have to buy it. We will also reinforce after service. Because of most consumers a bit regret after they purchase. So, we are not only focusing on advertising but also in not making consumers feel regretful by reinforcing service.
Porter’s Generic strategies

참고 자료

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