담배, 술, 패스트푸드 등의 vice product류의 광고가 아이들에게 미치는 영향,
그리고 해결방안에 대한 essay 입니다.
The problem related to the advertising of "vice" or unhealthful products to children and teens, and a case as to what we (governments, parents, teens, activists) should, or should not, do to counter advertisers` efforts to recruit the youth market for these products.
The problem with advertisers is that though they are only doing their jobs, they mislead children and teens into having unrealistic expectations and illusions about vice products such as tobacco, alcohol, and fast food. In addition, for too long, advertisers have been given too much freedom to advertise to our youth. Regulations have been too soft and it is our children who are paying the price. It is the adults who must shield our youth from them.
In the case of the tobacco companies, they utilize images that present a “cool” lifestyle that children end up wanting to follow. The advertisements of the “Marlboro man,” wearing a Stetson hat and riding a horse, represent an image of adventure and freedom. These are qualities many children and even adults wish for, to lead a life that is energetic and exciting. The problem is the question of whether smoking a cigarette will give you this lifestyle. The answer is obviously, “No.” Children at a young age have been found to be unable to tell the difference between an advertisement that is just trying to sell a product or a movie. Thus, children believe what they see and are more likely to start smoking as they grow older.
Fast Food Nation, Eric Schlosser.