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도요타 마케팅

저작시기 2007.10 |등록일 2008.01.31 파워포인트파일MS 파워포인트 (ppt) | 23페이지 | 가격 2,000원

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도요타 마케팅 case study입니다

목차

Case Summary
Recent Status of Toyota
FDI Strategy
Critical Thinking
Q & A

본문내용

Toyota’s global odyssey
First exporting began in the late 1950’s to the U.S. but withdrew in 1964.
Thanks to the rise of the oil prices, by 1984 Toyota was exporting 1.8 million cars a year.

Toyota’s FDI
Limitations of Exporting & Licensing
>US & Europe called for limitations on imports of Japanese cars
Location-Specific Advantage
>Toyota also chose the Czech Republic and China

참고 자료

References :
Sae-Jin, Jang - 『Global Management』
Jang-ho, Lee - 『Global Management Strategy 』
김태진 – 『일본의 10년 불황을 이겨낸 도요타 』
Website : www.toyota.co.kr
Website : Embassy of the Czech Republic
www.mofat.go.kr/ek

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