도요타 마케팅 case study입니다
Recent Status of Toyota
Q & A
Toyota’s global odyssey
First exporting began in the late 1950’s to the U.S. but withdrew in 1964.
Thanks to the rise of the oil prices, by 1984 Toyota was exporting 1.8 million cars a year.
Limitations of Exporting & Licensing
>US & Europe called for limitations on imports of Japanese cars
>Toyota also chose the Czech Republic and China
Sae-Jin, Jang - 『Global Management』
Jang-ho, Lee - 『Global Management Strategy 』
김태진 – 『일본의 10년 불황을 이겨낸 도요타 』
Website : www.toyota.co.kr
Website : Embassy of the Czech Republic