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[경영학]Corporate Level Strategy

저작시기 2007.06 | 등록일 2007.06.23 파워포인트파일 MS 파워포인트 (ppt) | 17페이지 | 가격 3,000원

소개글

서울대학교 경영대학 국제기업전략 수업에서.. 발표한 자료 입니다. 성적은 A+받았습니다.
PPT구성이나 내용정리는 심혈을 기울였습니다.

목차

1. History of Diversification
2. Levels of diversification
3. Reasons for diversification
4. Related diversification
5. Unrelated diversification
6. Diversification : Incentives & Resources
7. Managerial Motives to Diversify

본문내용

38.1%

More than 25% of revenues from diversified activities

The United Kingdom single- or dominant-business

Japan
single- or dominant-business

Strategic Competitiveness can be increased
when the firm pursues a level of diversification that is appropriate
for its R&Cs, Core competencies, Opportunities, Threats.

Low Levels of Diversification

Moderate to High Levels of Diversification

Very High Levels of Diversification

More than 95% of revenue comes from a single business

Between 70% and 95% of revenue comes from a single business

Less than 70% of revenue comes from the dominant business

참고 자료

M.E. Porter
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