서울대학교 경영대학 국제기업전략 수업에서.. 발표한 자료 입니다. 성적은 A+받았습니다.
PPT구성이나 내용정리는 심혈을 기울였습니다.
1. History of Diversification
2. Levels of diversification
3. Reasons for diversification
4. Related diversification
5. Unrelated diversification
6. Diversification : Incentives & Resources
7. Managerial Motives to Diversify
More than 25% of revenues from diversified activities
The United Kingdom single- or dominant-business
single- or dominant-business
Strategic Competitiveness can be increased
when the firm pursues a level of diversification that is appropriate
for its R&Cs, Core competencies, Opportunities, Threats.
Low Levels of Diversification
Moderate to High Levels of Diversification
Very High Levels of Diversification
More than 95% of revenue comes from a single business
Between 70% and 95% of revenue comes from a single business
Less than 70% of revenue comes from the dominant business