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7. For a marketing research project aimed at assessing the demand for a new fragrance, a junior analyst designed the enclosed questionnaire (Exhibit 1). Is this a well-designed questionnaire? If not, how could be improved?
Customer consciousness on fragrance
Greeting and thank you for taking the time to review the survey. This survey is to know the demand for a new fragrance. Please fill out the following survey, answering the questions as accurately as possible.
Please check one in the blank(□).
1) Do you have fragrance?
2) How are you today?
Very bad Very fine
1 2 3 4 5
□ □ □ □ □
Let`s start !
1. Nowadays, many people use aromatics for their fragrance, however do you use
□ No (If you checked “No”, Skip to question 3)
2. If you use a perfume, do you prefer the perfume than aromatics?
3. If you don`t use a perfume, why not? (Select all that apply)
□ It smells too strong
□ Aromatics is smell better than perfume
□ Don`t need at all
□ Others ( )