노키아에 관련된 시장분석 및 경영전략에 관련된 내용과 앞으로의 방향에 대한 의견
Platform: GSM vs. CDMA
Value chain (supportive)
Sales of mobile telephone is
- In 2004, growth rate is 76%
- Third largest market
New subscribers are 9.78million for two months in 2003.
The number of cell phones in use was 16.7% in 2003.
-in 2004, the market grew to $ 2.1 billion.
- In GSM, the market share of Nokia is over 57%
- The portion of this market is 10.51%
(compared to America, 11.34%)
- Brazil 3.1mil, Mexico 2.1 mil, Colombia 7 mil, Chile 5.5mil, Argentina 5.1 mil