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노키아(영문)

저작시기 2006.06 |등록일 2006.11.19 파워포인트파일MS 파워포인트 (ppt) | 17페이지 | 가격 2,500원

소개글

노키아에 관련된 시장분석 및 경영전략에 관련된 내용과 앞으로의 방향에 대한 의견

목차

External Environment
Platform: GSM vs. CDMA
Industry Analysis
Value chain (supportive)
Outsourcing
Competitor Analysis
...
Recommendation

본문내용

Sales of mobile telephone is
increasing continuously.

RUSSIA
- In 2004, growth rate is 76%
- Third largest market

CHINA
New subscribers are 9.78million for two months in 2003.
The number of cell phones in use was 16.7% in 2003.

INDIA
-in 2004, the market grew to $ 2.1 billion.
- In GSM, the market share of Nokia is over 57%

LATIN AMERICA
- The portion of this market is 10.51%
(compared to America, 11.34%)
- Brazil 3.1mil, Mexico 2.1 mil, Colombia 7 mil, Chile 5.5mil, Argentina 5.1 mil
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