International Business management 강의 수강 중 제출했던 BaoSteel 케이스 스터디입니다. (영문 13P) China Steel Industry,The world Steel Industry을 우선 분석하고 세계 철강 Industry의 경쟁이 치열해 지고 Alliance가 대세인 가운데 POSCO and NSC와의 삼자 Alliance가 가능할까하는 문제를 분석한 페이퍼 입니다.
2. A. BaoSteel
B. China Steel Industry
C. The world Steel Industry
D. Moving From a Two Way Alliance to a Three Way Alliance
Baosteel, Chinese biggest steel producer, is forging alliance within its domestic rivals and international competitors. Monopoly and monopsony situation in the world steel industry basically forced all other steel producers form alliance. With European company as the head of this alliance formation, NSC and POSCO also had certain agreement achieved. Baosteel, with its huge resource, its Chinese market, and cheap labors, yet far behind world level technology, are in need for restructuring and reformation. It is believed with the alliance with two other biggest Steel producers in Asia, POSCO and NSC, will eventually bring its technology level to the world level. However, the question remains, are there any underlying risk in this three way alliance? What can Baosteel do to prevent such risk?