International Business management 강의 수강 중 제출했던 Eastern Europe-SGMC 케이스 스터디입니다. (영문 6P)The Decision Maker, Core Issues,Causes for the Issues,Solutions and Responses to the Issues, Comparison and Contrast of Options,Final Recommendations을 통해
동유럽 시장을 살펴보고 Should SGMC bid for Titan?이라는 질문에 대한 해답을 제시합니다.
2. A. The Decision Maker
B. Core Issues
C. Causes for the Issues
D. Solutions and Responses to the Issues
E. Comparison and Contrast of Options
3. Final Recommendations
The decision maker in this case was Xenophon Voudouroglou, the Chairman of the Board and General Manager of Saint George Mills Commercial Limited (SGMC). This new company was a joint venture between Saint George Mills, the largest milling and baking company in Greece, and Commercial Capital, a venture capital arm of the Commercial Bank of Greece. Voudouroglou’s prime responsibility was to find ways for SGMC to profitably invest in cereal processing and related industries in the Balkans and Black Sea region....