영문 자료입니다. 새로운 사업기회를 평가하는 방법에 대해 논하였고, 기존의 마케팅, 재무, 경제 이론과 비교 분석 하였습니다.
2. Key Principles in Evaluating the Potential of New Business Opportunities
3. Applicable Marketing Theories
a) Marketing Mix (4P)
b) STP (Segmentation, Targeting and Positioning)
c) BCG Matrix (Boston Consulting Group Matrix)
d) SWOT Analysis
4. Applicable Financial Analyses
a) Net Present Value Analysis
b) Internal Rate of Return
5. Applicable Economic Theory
a) Opportunity Cost
Evaluating a new business opportunity may not be simple but be very complicated. Also starting a new business is an important decision because it will require huge expenses in terms of time and money, and if the person failed, his or her reputation and life would get serious damage. Therefore recent business experts and academics have studied this issue and put forward new principles to evaluate the potential of new business opportunities. However as starting a new business would not be totally different from building a new strategy or making a decision on investment in an existing company, it is likely that most principles to evaluate new business opportunities can be explained by traditional marketing theories or financial analyses. This essay will examine what experts said about the key factors to evaluate the potential of new business opportunities and then, will compare those factors to traditional marketing theories and financial analyses and study whether the factors can be explained in terms of traditional marketing theories and financial analyses.
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