MARKETING PRINCIPLES & MARKETING COMMUNICATION TECHNIQUES 에 관한 영문 레포트, 영국 대학원에서 좋은 점수를 받았습니다.
PRINCIPLES OF MARKETING
MARKETING COMMUNICATION TECHNIQUES
The purpose of this research is the marketing of the new brand chocolate product, Green Cho, which has the new image of chocolate as healthy food as well as delicious one to the chocolate customers who hesitate to eat chocolate because of its calories. The author analyses the Green Cho marketing based on the 4Ps of marketing theory and examines marketing communication techniques focused on advertising and public relations. The last part of this report shows contingency plan which could respond to the unexpected environment changes. We would meet the situations with the distinction of our product and additional promotional strategies.
http://www.ncn-ltd.co.uk/sellingstaster/mise/glossary.htm (definition in context)
Title: The 4 Principles of Marketing,
Author: Tom Cohn, Marketing Consultant.
Principles of Marketing, Philip Cotler, Gary Armstrong, John Saunders, Veronica
Wong, Prentice Hall Europe 1996, 2000.