모토로라에 관한 시장분석과 광고 전략 등을 제안한 문서입니다.
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모토로라 마케팅에 관해 여러가지 정보가 있습니다. S.W.O.T 등등
1. Situation Analysis
- what we are like
- what we want to be
2. Ways we can take
- what is going on
- what we suggest
- image making strategy
- active marketing strategy
** S.W.O.T **
* high value of global brand
* world 2nd cell-phone market share
* long history & experience of offering communication technology throughout
* great investment to R&D and technical development
* low market share in Korea
* lack of acknowledgement and popularity in Korea
* lack of services & A/S compared to Korean rival companies
* financial burden due to the payability problem of semiconductor business
which is not main business