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[경영, 경제,전략]월마트(walmart) 경영전략

저작시기 2007.03 |등록일 2006.07.13 파워포인트파일MS 파워포인트 (ppt) | 25페이지 | 가격 4,000원

소개글

MBA 과정에서 발표한 자료이며 월마트 마케팅 및 기업 전략 분석 위주의 레포트입니다.
해외 사례 및 국내 실패 이유 그리고 월마트 차후 개선사항들을 체계적으로 정리한 자료입니다.
모든 문서는 영어로 되어 있으며 최신 업데이트된 자료입니다.

목차

Introduction
-Wal-Mart Business Overview

Strategic Business Analysis
-Financial Performance
-Strategy Overview
-Cost Structure & Competitive Advantage

International Business
-International Business Review
-Reasons of Wal-Mart Korea Failure

Strategic Recommendation
-E.R.R.C Analysis
-Strategic Options
-US Market/International Market

본문내용

ex)Competitive Advantages
Store Location -> lower cost / lower competition
-Rural/ Small town locations → Local monopolies

Procurement -> lower cost / quick response
- Partnership with Suppliers
: Electronic Data Interchange (EDI)
consumer preference, inventory data, point-of-sales date

Distribution -> lower cost / higher efficiency
-Hub-and-spoke network : quick access to each store
RFID tags → decrease “ shrinkage” (cost savings : 6%)

Merchandising -> lower cost / flexibility
Private Label Products : cost reduction from brand fees
Multinational Sourcing : sourcing from low-cost country
EDLP + “Roallback”program(10% deep price cut for 75 days)

Culture & People-> lower cost / higher productivity
IT innovations, cross-training → high labor productivity
Profit sharing, Incentive-intensity wage system

참고 자료

Walmart web site (www.walmart.com, www.walmartstores.com)
Walmart Korea Web site (www.walmartkorea.com)
E-mart Web site (www.emart.co.kr)
Himark web site (www.himart.co.kr)
RFID Journal (www.rfidjournal.com) http://www.rfidjournal.com/article/articleview/2228/1/8/
Ghemawat, Mark and Bradley, “Wal-Mart Stores in 2003” Harvard Business School Case 9-704-430
Hitt, Ireland and Hoskisson, “Strategic Management,” South Western, 2005
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