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[마케팅전략]블루오션전략 영문 독후감

저작시기 2006.06 |등록일 2006.06.28 워드파일MS 워드 (doc) | 7페이지 | 가격 2,000원

소개글

본 독후감은 블루오션전략의 `수행 방법`에 초점을 맞춰, 전체적으로 빠짐없이, 그리고 핵심만을 체계적으로 정리하도록 노력하였으며, 더 나아가 본 전략을 응용하여, `의료산업에 대한 블루오션전략`을 직접 만들어서 내용으로 수록하였습니다.
실제로 A0를 받은 BookReport입니다.

목차

서론: `블루오션전략`도서를 선택한 이유
본론:
1. 블루오션전략의 전체적 핵심 내용 정리
2. 본 전략을 직접 응용하기(직접그린 전략캔버스 첨부)
- 의료산업에 대한 블루오션전략
결론: 본 전략에 대한 개인적인 평가

본문내용

‘BLUE OCEAN’ is management strategy in order to search a new market. The market capitalism increased the competition of the enterprises. The enterprises must win from competition. When it is not like that, the enterprises cannot survive. So the competition of market came to be the intensity. The market calls ‘RED OCEAN’ as this. But the enterprise must convert a thought. When it is like that and those enterprises is a possibility of searching the market which is not competition. Rightly the market is the ‘BLUE OCEAN’. And the book of the ‘BLUE OCEAN’ is the strategy operating manual in order to search a ‘Blue Ocean Market’. This book is the whole world bestseller. I can’t understand like this fact. Because of this book is not the general novel. This book is for the leader or the enterpriser of the enterprise. But this book is world-wide bestseller. I think that the reason is strategy of this book even in what kind of project because the application is possible. I read this book, and thought very joyful. Because of the instance of ‘BLUE OCEAN’ strategy is all interest. And the conversion of the thought which the book talk is because of the application is possible even in what kind of business. During I read this book, I endeavored in order to try an application actually. The next I will arrange the contents regarding the ‘BLUE OCEAN’. And after that, I will present the application instance of ‘BLUE OCEAN’ strategy.

참고 자료

블루오션 전략(김위찬,르네 마보안/교보문고)
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