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In the present age information and speed are to be assets. This phenomenon causes to expand the internet around the world. Internet has the large volume of information besides it helps to find fast and take advantage of easily so reduced information retrieval times of many people. Because of this trend many search sites were born. Especially internet infrastructure is constructed early that intense competition is arising very the company in Korea. The sites are alluring that insist the characteristic in each one own way and offer various service to netizen.
In this recently most the domestic site which there is the Naver. The Naver offered new knowledge search service and total search. Naver is keeping that a position it has held since 2003. Daum and Empas against Naver is offering the service of ‘the open search ’, ‘the knowledge in’. However the propensity of the netizens does not change a lot. Naver is a position it has held for several years. Recently, Korea advance of worldwide a search site Google was decided. Consequently Naver and Google could not avoid the collision. There are two opinions. The one is that Google’s advance to Korea makes the big wavelength, the other is that Naver will not collapse easily because of they can give the service of high quality in basis of construction excellent communication infra. Google of America and Naver of Korea have dominated the world by means of a small box named search window.