경영대학원 전략경영 과목(영어수업)에서 GE case(리더쉽 관련 HBS 자료)를 읽고
파워포인트 발표용(영문)으로 만든 자료입니다. (총21장 슬라이드)
2.History: CEO & Management
3.Businesses: Diversified Firm
Q1 : How to succeed
5.Corporate level strategy
5.Strategy : Structure
5.Strategy : Going global
Q2 : How to manage a big company
7.Leadership : on the competition
7.Leadership : Process for Employability
7.Jack’s Strong Leadership
Q3 : After Jack`s retirement, decline or not?
8.Future : Look back what Jack had done
8.Future : decline or not?
8.Future : New CEO: Jeffery Immelt
8.Future : What has J, R Immelt been doing ?
GE Competitive Advantage based on:
1. Innovative culture taught and fueled centrally, ideas evolve in each business and spread throughout organization.
2. By sharing skills and ideas the whole organization works for GE to be best in each separate business.
3. “Fix, sell or close”: businesses that don’t live up to standard are eliminated and new businesses acquired to maintain diverse portfolio.